MLM E-Mail Newsletters and What You Need for Content
So you want to do a multi-level marketing (MLM) e mail newsletter campaign and aren't sure where to start. Like just about anything else in the world of MLM you have to make your point in a clear manner. Get to the point without wandering all over the place and confusing your potential prospects or existing customers. It's like your Mom told you when you were growing up – Spit it out. No one likes e mails or e mail newsletters that have content in them that's not relevant to them. The fastest way to lose a customer or prospect is to send them something they can't actually put to good use or learn something from.
Great, you have people signing up! Send them a Hi and Welcome Aboard note immediately. Let them know what they'll get and how often – and – tell them right away how they can unsubscribe if they want to. There's nothing more frustrating than not getting this information and then having to hunt for it later. If you do get a spam complaint, or worse yet, your Internet Service Provider (ISP) gets one, don't worry! Chances are the person forgot they opted in to your newsletter service. This is the best reason of all to keep accurate subscription records INCLUDING the web site address they signed up from and the date. .
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