Is it Possible to Write a Blog That is Newsworthy?

It is true that almost anyone can write a blog. But what is also true, is that it takes a lot of work, and development of skills, to write an ongoing, successful blog. There are undoubtedly many different tactics and techniques, that can be used to create good blog content, that is going to be results driven. One of these ideas is the creation of material that is newsworthy.

What is Considered as News?

The definition of news is, information that is new, and usually pertains to essential or recent events. Most will agree that the topic of communication is at the top of the list of popular items, and this can be used as a guideline for creating newsworthy blogs. By doing this, it automatically puts the topic of the blog into the popular news category. This falls in line with the advice about writing a blog, so it reads like a newspaper.

The Power of Press Release Content in a Blog

One of the resources often used for releasing news, or new information, is in the format of a press release. Some of the techniques and styles used in press releases can be transitioned over into blog writing. Consider the five critical factors of a press release which are:

  • Who?
  • What?
  • When?
  • Where?
  • How?

Using these components as the guideline for creating a blog, will make sure that all the critical elements of a newsworthy piece of content are formed. When one can deviate from the press release format, is to turn the content more into a story, rather than a factual outline.

Goals of the Newsworthy Blog Post

The content that the blog post contains should have the ability to impact on the reader’s life. For example, the blog post may be providing a solution to a problem they are experiencing. The title of your post has identified this problem, and the content in the post is providing the answer.

The content must also have information that is current and new. It is okay to use old ideas as the solution, but they must be presented freshly and uniquely.

“What’s in it for me?” is an essential question that the readers of blogs often have. They want the content to have information that is pertinent to themselves. If it does, then it is newsworthy to that particular reader, because it fits in with their definition of news.