Category Archives: caseyweeklyberwick

Don’t Be Afraid to Expand on Blog Topics

For some businesses, it can be a challenge to come up with topics for their blogs. They need to rely on big issues so they can draw the interest of readers. At the same time, they need to be sure that the blog is relative to their brand. One issue that many bloggers face is not feeling comfortable about writing on controversial topics.

The Content Approach

Many bloggers are discovering that, if they create a newsworthy format for their blog, it allows them a lot more options for choosing interesting topics. They can use techniques that will allow them to create a blog that presents as a small newspaper. By doing this, it means the topics can be diversified. But, they must always create a way for them to be tied into the brand of the site.

Focus on the Headlines

The biggest challenge with a blog is to be able to get each post indexed correctly in the search engines. Then, the second, and equally important task is to create a headline that is going to grab the attention of those that see it. It should create a reaction where the headline reader wants to learn more. An excellent example of this is to just look at some of the online newspapers to see how they make the best use of their headlines. A lot can be learned from resources such as this. What always has to be remembered, is that the caption cannot be misleading. The content must support the title of the blog.

Bringing in New Target Markets

Every business that is creating a blog has to discover who their target market is. But, they need to know how to look beyond the obvious. For example, a business that sells clothing online is going to target shoppers. This is a big generalised market. It is helpful to be able to narrow down the target market into categories. Then, choose topics of interest that would appeal to this paricular target market. For example, gaming topics are prevalent because of the gaming market which is huge. Gamers need to buy clothes. The clothing site could develop a blog that would suggest the most comfortable clothing for gamers, that fits in with the products the site has to offer.

Bloggers really need to spend a lot of time on researching topics that are popular and can be tied in with the brand of the site.

What You Must Know About Tracking the Success of Your Blog

Building a successful blog is one of the most critical tasks that a website owner has. It is also one that can come with a lot of challenges. It is a task that doesn’t end, as long as the website has a purpose. Several different responsibilities come with creating a recognized blog. One of these is knowing how to track the success of it.

Why Is It Important To Track the Blog?

By doing this, it allows the blogger to know if their blog is meeting the level of success that it is intended to. If it is not, then the necessary changes can be made, as the tracking will help to identify the weaknesses that are holding the blog back from recognition. The information gathered from the tracking process allows for the correction of errors, as well as for planning of future blogs.

Tracking Metrics

During the tracking process, different metrics have to be looked at, all of which are important components of the blog.

  • Number of Visits: You want to know how many visits each blog is receiving. This will help to confirm whether the topic of the blog is drawing the interest that is expected. There can be a few reasons if this is not the case. One is that it may be that the topic is just not a popular one. Or, secondly, it could be because the headline was not catchy enough to draw the attention in the first place.
  • Visitors: Tracking will also tell you a lot about the type of visitors that are viewing the blog. This will help to determine if it is attracting the right target market. If it is not, then the blog is not appropriate for the purpose it was written for.
  • Engagement: Getting traffic to the blog is one crucial factor, but equally important is, what do the readers do once they are on the blog post? Are they reading the article to the end? Are they following through with the call to action? Both are which, are critically important to a successful blog.
  • Sharing: One of the goals of the blogger should be to encourage readers to pass the good news of the blog along to others. This is generally done through social media. This is undoubtedly an effective way of being able to increase the volume of traffic.
  • Interlinking: One of many techniques that are often used in blog writing, is to create internal links within each of the blogs. This can serve two purposes. It acts as an indicator to the search engines as to how important this blog is, as it is linked back to other relevant pages in the site. For the reader, it acts as a call to action. It can lead the reader to additional information, that they may be looking for on the website.
  • Bounce Rate: This is a metric that often gets overlooked in the tracking of the blog. It indicates how long the blog is holding the interest of the reader. The goal is to get the lowest bounce rate possible.

Is it Possible to Write a Blog That is Newsworthy?

It is true that almost anyone can write a blog. But what is also true, is that it takes a lot of work, and development of skills, to write an ongoing, successful blog. There are undoubtedly many different tactics and techniques, that can be used to create good blog content, that is going to be results driven. One of these ideas is the creation of material that is newsworthy.

What is Considered as News?

The definition of news is, information that is new, and usually pertains to essential or recent events. Most will agree that the topic of communication is at the top of the list of popular items, and this can be used as a guideline for creating newsworthy blogs. By doing this, it automatically puts the topic of the blog into the popular news category. This falls in line with the advice about writing a blog, so it reads like a newspaper.

The Power of Press Release Content in a Blog

One of the resources often used for releasing news, or new information, is in the format of a press release. Some of the techniques and styles used in press releases can be transitioned over into blog writing. Consider the five critical factors of a press release which are:

  • Who?
  • What?
  • When?
  • Where?
  • How?

Using these components as the guideline for creating a blog, will make sure that all the critical elements of a newsworthy piece of content are formed. When one can deviate from the press release format, is to turn the content more into a story, rather than a factual outline.

Goals of the Newsworthy Blog Post

The content that the blog post contains should have the ability to impact on the reader’s life. For example, the blog post may be providing a solution to a problem they are experiencing. The title of your post has identified this problem, and the content in the post is providing the answer.

The content must also have information that is current and new. It is okay to use old ideas as the solution, but they must be presented freshly and uniquely.

“What’s in it for me?” is an essential question that the readers of blogs often have. They want the content to have information that is pertinent to themselves. If it does, then it is newsworthy to that particular reader, because it fits in with their definition of news.

The Power of Using Gambling News as Part of Your Blog

One of the keys to creating a recognised and successful blog is writing on topics of interest. The challenge of being able to do this can vary, depending on the website that the blog is going to relate to. There is much more to creating a successful blog than just writing a bunch of content.

What Are Hot Topics of Interest?

It is important to realise that top advertisers spend a lot of money taking a look at what topics appeal to their target markets. Then, based on this information, they will develop their advertisements. You can identify a matter of interest if an industry has invested a great deal of money into its advertising. The gambling industry is one that can fit into this category. It is indicated that in 2017, Australian businesses spent over $258 million in advertising in the gambling industry, which clearly shows that this would be a topic of interest, and one that could potentially draw traffic to a blog.

Different Types of Gambling

Incorporating gambling topics into a blog may not be as difficult as it sounds. There are many different forms of gambling opportunities such as Unibet Racing or casino-related venues. A blogger could begin by researching the many various types of gambling, and then come up with creative ways to utilise some betting news, that would apply to the topic of the business blogger’s site.

Being Authentic

The blogger who is going to take a topic like gambling, and tie it into their brand which may be entirely unrelated, has to be very careful as to how they do this. The cannot create headlines that are misleading, just to draw visitors to the blog.

An excellent example of using this type of technique would be for a business that is in the equine industry. This could be tied in with horse racing, that often offers some great betting opportunities. The blog could contain some interesting facts about some of the latest gambling news and then link this into an equine product, or service, that is relevant to the brand of the website. Many other businesses could utilise this same approach.

Another option could be, having the latest news blog that pertains to something in the gambling industry, that is interrelated with the brand of the business.

Gambling News as a Service

The gambling news that is being offered as part of the blog section could be viewed as a service, providing information of interest to the visitors.

Making Your Blog Read Like a Newspaper

There are many different reasons why people write blogs. Some do so for personal reasons. Many of the business entities online have a section of their site dedicated as a blog. For the businesses most often the main focus of the blog is to bring in more traffic. But, it has to be remembered as to what the purpose of the blog is.

How Should the Blog Be Read?

There are going to be several components to the blog that lend to its success. One of these will be how it should be read. One of the most successful forms of reading materials that is known is newspapers. If a blog mimics some of the attributes of a newspaper then it should set the blog up for success.

What Type of Content Draws Attention

For newspapers, it is newsworthy content that draws attention. The categories can range from classified sections to appeal to the interest in government news that can be intertwined in any type of business blog if it is written and presented properly.

Diversification in Topics

Quite often businesses have difficulties using the topic of their business as an attention grabber for their line of business. For a blog to be successful it needs to be diversified in its topics in order to draw different types of readers. The business blog can accomplish this by finding a way to relate each blog post in some way to what the business site is about. For example, if a site sells refrigerators then they could write an article that pertains to consumer protection for purchasing this type of product which would tie in with government news.

Major Components of a Successful Blog

By being diversified in the topics of the blog but making sure they are site related and having them read like a newspaper the major components of a successful blog are in place.

Numbers are Not Everything

When it comes to the numbers for traffic to the blog it is easy to get caught up in the volume of traffic. But what is more important is what type of action is the blog creating that will benefit the business. This means the posts should contain call to actions. These actions should further the sale or offer some other benefit to the business. For example the blog post written on the consumer protection for refrigerators could contain a link to one of the products the site offers that fits into this compliance. The call of action is clicking on this link.

Important Topics to Draw a Crowd to Your Blog

Bloggers can write the best blog in the world, but if it is not capable of drawing the traffic needed to serve its purpose, then it is of no value. There are different aspects of a blog that will make it successful. One of these is choosing the right topics.

Topics That People Care About

One of the ways to create traffic to a blog is by writing on topics that people care about. With some careful research, the blogger can learn about which issues, in general, are ones of interest. Then, the next challenge is to be able to tie those topics into the products or services that the site, where the blog exists, pertains to.

Financial News

Out of the huge number of topics of interest that many people, in general, are interested in, one is financial news, which can contain many subtopics. Posts can be created with the news that talks about financial institutions like banking. Or, there can be posts that relate to budgeting. There will be no shortage of interesting headlines that can be created around financial news. With some creative thinking, this general topic can relate more specifically to the brand of the website where the blog exists. For example, a website that sells cars can find plenty of topics on finances, and ones that can be tied back into the purchase of vehicles.

Real Estate News

Another vast topic and one that is very interesting to a large target market is real estate news because this is an asset that affects the lives of so many people. Again, it is an easy topic to tie into many different business categories.


It is essential that when using popular topics such as these, that they are relevant to the site. Otherwise, visitors will feel cheated, when they are brought to the site. Also, the search engines will look for relevancy when it comes to indexing the site, as well as a particular blog post.

These are just two ways of the many different topics of interest that can be used to bring traffic to any business site.