Category Archives: caseyweeklyberwick-col3

Don’t Be Afraid to Expand on Blog Topics

For some businesses, it can be a challenge to come up with topics for their blogs. They need to rely on big issues so they can draw the interest of readers. At the same time, they need to be sure that the blog is relative to their brand. One issue that many bloggers face is not feeling comfortable about writing on controversial topics.

The Content Approach

Many bloggers are discovering that, if they create a newsworthy format for their blog, it allows them a lot more options for choosing interesting topics. They can use techniques that will allow them to create a blog that presents as a small newspaper. By doing this, it means the topics can be diversified. But, they must always create a way for them to be tied into the brand of the site.

Focus on the Headlines

The biggest challenge with a blog is to be able to get each post indexed correctly in the search engines. Then, the second, and equally important task is to create a headline that is going to grab the attention of those that see it. It should create a reaction where the headline reader wants to learn more. An excellent example of this is to just look at some of the online newspapers to see how they make the best use of their headlines. A lot can be learned from resources such as this. What always has to be remembered, is that the caption cannot be misleading. The content must support the title of the blog.

Bringing in New Target Markets

Every business that is creating a blog has to discover who their target market is. But, they need to know how to look beyond the obvious. For example, a business that sells clothing online is going to target shoppers. This is a big generalised market. It is helpful to be able to narrow down the target market into categories. Then, choose topics of interest that would appeal to this paricular target market. For example, gaming topics are prevalent because of the gaming market which is huge. Gamers need to buy clothes. The clothing site could develop a blog that would suggest the most comfortable clothing for gamers, that fits in with the products the site has to offer.

Bloggers really need to spend a lot of time on researching topics that are popular and can be tied in with the brand of the site.

The Power of Using Gambling News as Part of Your Blog

One of the keys to creating a recognised and successful blog is writing on topics of interest. The challenge of being able to do this can vary, depending on the website that the blog is going to relate to. There is much more to creating a successful blog than just writing a bunch of content.

What Are Hot Topics of Interest?

It is important to realise that top advertisers spend a lot of money taking a look at what topics appeal to their target markets. Then, based on this information, they will develop their advertisements. You can identify a matter of interest if an industry has invested a great deal of money into its advertising. The gambling industry is one that can fit into this category. It is indicated that in 2017, Australian businesses spent over $258 million in advertising in the gambling industry, which clearly shows that this would be a topic of interest, and one that could potentially draw traffic to a blog.

Different Types of Gambling

Incorporating gambling topics into a blog may not be as difficult as it sounds. There are many different forms of gambling opportunities such as Unibet Racing or casino-related venues. A blogger could begin by researching the many various types of gambling, and then come up with creative ways to utilise some betting news, that would apply to the topic of the business blogger’s site.

Being Authentic

The blogger who is going to take a topic like gambling, and tie it into their brand which may be entirely unrelated, has to be very careful as to how they do this. The cannot create headlines that are misleading, just to draw visitors to the blog.

An excellent example of using this type of technique would be for a business that is in the equine industry. This could be tied in with horse racing, that often offers some great betting opportunities. The blog could contain some interesting facts about some of the latest gambling news and then link this into an equine product, or service, that is relevant to the brand of the website. Many other businesses could utilise this same approach.

Another option could be, having the latest news blog that pertains to something in the gambling industry, that is interrelated with the brand of the business.

Gambling News as a Service

The gambling news that is being offered as part of the blog section could be viewed as a service, providing information of interest to the visitors.