Category Archives: caseyweeklyberwick-col2

Making Your Blog Read Like a Newspaper

There are many different reasons why people write blogs. Some do so for personal reasons. Many of the business entities online have a section of their site dedicated as a blog. For the businesses most often the main focus of the blog is to bring in more traffic. But, it has to be remembered as to what the purpose of the blog is.

How Should the Blog Be Read?

There are going to be several components to the blog that lend to its success. One of these will be how it should be read. One of the most successful forms of reading materials that is known is newspapers. If a blog mimics some of the attributes of a newspaper then it should set the blog up for success.

What Type of Content Draws Attention

For newspapers, it is newsworthy content that draws attention. The categories can range from classified sections to appeal to the interest in government news that can be intertwined in any type of business blog if it is written and presented properly.

Diversification in Topics

Quite often businesses have difficulties using the topic of their business as an attention grabber for their line of business. For a blog to be successful it needs to be diversified in its topics in order to draw different types of readers. The business blog can accomplish this by finding a way to relate each blog post in some way to what the business site is about. For example, if a site sells refrigerators then they could write an article that pertains to consumer protection for purchasing this type of product which would tie in with government news.

Major Components of a Successful Blog

By being diversified in the topics of the blog but making sure they are site related and having them read like a newspaper the major components of a successful blog are in place.

Numbers are Not Everything

When it comes to the numbers for traffic to the blog it is easy to get caught up in the volume of traffic. But what is more important is what type of action is the blog creating that will benefit the business. This means the posts should contain call to actions. These actions should further the sale or offer some other benefit to the business. For example the blog post written on the consumer protection for refrigerators could contain a link to one of the products the site offers that fits into this compliance. The call of action is clicking on this link.