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How to Track Your Success When Blogging for Small Newspapers

When you are blogging as a small newspaper, one of the areas you need to focus on is who is reading your content, when they are doing it, and the reasons why they are reading it.

Knowing this helps you to plan your future content and also gives you pointers as to what you need to do differently.

Some of the tried-and-true ways of tracking success when blogging for small newspapers include:

Monitoring Traffic

Check overall blog visits, how many people are visiting at certain times, the kind of content they are reading, and which regions they are visiting from.

You should also check to see if your content is being read to the end. There are a number of tools that can be used to measure traffic, including Google Analytics.

Looking at Search-Engine Results Page Ratings

This is to know where you are placed when people search for you or your content.

It is one of the clearest indicators when tracking your blog search success and reveals what people see when they search for your business – or what combination of words is most likely to highlight your website on various search engines.

Considering Pages per Visit

This is where internal linking comes in, by allowing you to find out how many other products readers check out while they are visiting your site.

The more sites they visit, the more likely it is that they are interested in what you have on your website. To attract more pages per visit, you should have regularly updated content so that they have something to look at.

Noting How Long They Stay on Your Website

Remember, it’s about more than just attracting readers to your page. You should also factor in how long they are staying, and if they are reading your content to the end.

Blogging as a Small Newspaper to Boost Your SEO

Dropping circulation rates and the fact that more people would rather get their news from social media and apps have made things look grim in the world of newspaper producers. However, it is not all bad news for bloggers. They can fill in the gap by producing content that can be consumed by people who are looking for quick news. This is a perfect way to improve your Search Engine Optimisation (SEO)

Here are some of the ways to go about it.

Mention Names

The reason why newspapers always appeal to a large audience is because they personalise stories and mention the names of the people involved. Mention the names of customers or people in the community you are writing from. They will not only feel thrilled for being recognised in a blog, but they are also likely to share the link after reading it. It increases the chances of your content going viral and getting more people subscribing with hopes that they will also be featured in your blog.

Give Local Events Coverage

When doing a blog for business and you are looking for content, you should consider covering local events. There is always something unique happening around you. It can be a fundraising being held in your community, or a group of young people doing something good for the community. Whichever the case, there is always something interesting happening that you can use to boost your SEO. When people are searching for content of what is going on in your local community, they will find your own content, and this easily makes you more visible.

Have a Global Perspective

The reason why newspapers always have an international section is so that nobody feels left behind. You should do the same with your blog. As much as you are doing local content, you should also try and give a global perspective to tap into people who are outside your region.

What You Must Know About Tracking the Success of Your Blog

Building a successful blog is one of the most critical tasks that a website owner has. It is also one that can come with a lot of challenges. It is a task that doesn’t end, as long as the website has a purpose. Several different responsibilities come with creating a recognized blog. One of these is knowing how to track the success of it.

Why Is It Important To Track the Blog?

By doing this, it allows the blogger to know if their blog is meeting the level of success that it is intended to. If it is not, then the necessary changes can be made, as the tracking will help to identify the weaknesses that are holding the blog back from recognition. The information gathered from the tracking process allows for the correction of errors, as well as for planning of future blogs.

Tracking Metrics

During the tracking process, different metrics have to be looked at, all of which are important components of the blog.

  • Number of Visits: You want to know how many visits each blog is receiving. This will help to confirm whether the topic of the blog is drawing the interest that is expected. There can be a few reasons if this is not the case. One is that it may be that the topic is just not a popular one. Or, secondly, it could be because the headline was not catchy enough to draw the attention in the first place.
  • Visitors: Tracking will also tell you a lot about the type of visitors that are viewing the blog. This will help to determine if it is attracting the right target market. If it is not, then the blog is not appropriate for the purpose it was written for.
  • Engagement: Getting traffic to the blog is one crucial factor, but equally important is, what do the readers do once they are on the blog post? Are they reading the article to the end? Are they following through with the call to action? Both are which, are critically important to a successful blog.
  • Sharing: One of the goals of the blogger should be to encourage readers to pass the good news of the blog along to others. This is generally done through social media. This is undoubtedly an effective way of being able to increase the volume of traffic.
  • Interlinking: One of many techniques that are often used in blog writing, is to create internal links within each of the blogs. This can serve two purposes. It acts as an indicator to the search engines as to how important this blog is, as it is linked back to other relevant pages in the site. For the reader, it acts as a call to action. It can lead the reader to additional information, that they may be looking for on the website.
  • Bounce Rate: This is a metric that often gets overlooked in the tracking of the blog. It indicates how long the blog is holding the interest of the reader. The goal is to get the lowest bounce rate possible.

Making Your Blog Read Like a Newspaper

There are many different reasons why people write blogs. Some do so for personal reasons. Many of the business entities online have a section of their site dedicated as a blog. For the businesses most often the main focus of the blog is to bring in more traffic. But, it has to be remembered as to what the purpose of the blog is.

How Should the Blog Be Read?

There are going to be several components to the blog that lend to its success. One of these will be how it should be read. One of the most successful forms of reading materials that is known is newspapers. If a blog mimics some of the attributes of a newspaper then it should set the blog up for success.

What Type of Content Draws Attention

For newspapers, it is newsworthy content that draws attention. The categories can range from classified sections to appeal to the interest in government news that can be intertwined in any type of business blog if it is written and presented properly.

Diversification in Topics

Quite often businesses have difficulties using the topic of their business as an attention grabber for their line of business. For a blog to be successful it needs to be diversified in its topics in order to draw different types of readers. The business blog can accomplish this by finding a way to relate each blog post in some way to what the business site is about. For example, if a site sells refrigerators then they could write an article that pertains to consumer protection for purchasing this type of product which would tie in with government news.

Major Components of a Successful Blog

By being diversified in the topics of the blog but making sure they are site related and having them read like a newspaper the major components of a successful blog are in place.

Numbers are Not Everything

When it comes to the numbers for traffic to the blog it is easy to get caught up in the volume of traffic. But what is more important is what type of action is the blog creating that will benefit the business. This means the posts should contain call to actions. These actions should further the sale or offer some other benefit to the business. For example the blog post written on the consumer protection for refrigerators could contain a link to one of the products the site offers that fits into this compliance. The call of action is clicking on this link.