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What You Must Know About Tracking the Success of Your Blog

Building a successful blog is one of the most critical tasks that a website owner has. It is also one that can come with a lot of challenges. It is a task that doesn’t end, as long as the website has a purpose. Several different responsibilities come with creating a recognized blog. One of these is knowing how to track the success of it.

Why Is It Important To Track the Blog?

By doing this, it allows the blogger to know if their blog is meeting the level of success that it is intended to. If it is not, then the necessary changes can be made, as the tracking will help to identify the weaknesses that are holding the blog back from recognition. The information gathered from the tracking process allows for the correction of errors, as well as for planning of future blogs.

Tracking Metrics

During the tracking process, different metrics have to be looked at, all of which are important components of the blog.

  • Number of Visits: You want to know how many visits each blog is receiving. This will help to confirm whether the topic of the blog is drawing the interest that is expected. There can be a few reasons if this is not the case. One is that it may be that the topic is just not a popular one. Or, secondly, it could be because the headline was not catchy enough to draw the attention in the first place.
  • Visitors: Tracking will also tell you a lot about the type of visitors that are viewing the blog. This will help to determine if it is attracting the right target market. If it is not, then the blog is not appropriate for the purpose it was written for.
  • Engagement: Getting traffic to the blog is one crucial factor, but equally important is, what do the readers do once they are on the blog post? Are they reading the article to the end? Are they following through with the call to action? Both are which, are critically important to a successful blog.
  • Sharing: One of the goals of the blogger should be to encourage readers to pass the good news of the blog along to others. This is generally done through social media. This is undoubtedly an effective way of being able to increase the volume of traffic.
  • Interlinking: One of many techniques that are often used in blog writing, is to create internal links within each of the blogs. This can serve two purposes. It acts as an indicator to the search engines as to how important this blog is, as it is linked back to other relevant pages in the site. For the reader, it acts as a call to action. It can lead the reader to additional information, that they may be looking for on the website.
  • Bounce Rate: This is a metric that often gets overlooked in the tracking of the blog. It indicates how long the blog is holding the interest of the reader. The goal is to get the lowest bounce rate possible.

Making Your Blog Read Like a Newspaper

There are many different reasons why people write blogs. Some do so for personal reasons. Many of the business entities online have a section of their site dedicated as a blog. For the businesses most often the main focus of the blog is to bring in more traffic. But, it has to be remembered as to what the purpose of the blog is.

How Should the Blog Be Read?

There are going to be several components to the blog that lend to its success. One of these will be how it should be read. One of the most successful forms of reading materials that is known is newspapers. If a blog mimics some of the attributes of a newspaper then it should set the blog up for success.

What Type of Content Draws Attention

For newspapers, it is newsworthy content that draws attention. The categories can range from classified sections to appeal to the interest in government news that can be intertwined in any type of business blog if it is written and presented properly.

Diversification in Topics

Quite often businesses have difficulties using the topic of their business as an attention grabber for their line of business. For a blog to be successful it needs to be diversified in its topics in order to draw different types of readers. The business blog can accomplish this by finding a way to relate each blog post in some way to what the business site is about. For example, if a site sells refrigerators then they could write an article that pertains to consumer protection for purchasing this type of product which would tie in with government news.

Major Components of a Successful Blog

By being diversified in the topics of the blog but making sure they are site related and having them read like a newspaper the major components of a successful blog are in place.

Numbers are Not Everything

When it comes to the numbers for traffic to the blog it is easy to get caught up in the volume of traffic. But what is more important is what type of action is the blog creating that will benefit the business. This means the posts should contain call to actions. These actions should further the sale or offer some other benefit to the business. For example the blog post written on the consumer protection for refrigerators could contain a link to one of the products the site offers that fits into this compliance. The call of action is clicking on this link.