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Is it Possible to Write a Blog That is Newsworthy?

It is true that almost anyone can write a blog. But what is also true, is that it takes a lot of work, and development of skills, to write an ongoing, successful blog. There are undoubtedly many different tactics and techniques, that can be used to create good blog content, that is going to be results driven. One of these ideas is the creation of material that is newsworthy.

What is Considered as News?

The definition of news is, information that is new, and usually pertains to essential or recent events. Most will agree that the topic of communication is at the top of the list of popular items, and this can be used as a guideline for creating newsworthy blogs. By doing this, it automatically puts the topic of the blog into the popular news category. This falls in line with the advice about writing a blog, so it reads like a newspaper.

The Power of Press Release Content in a Blog

One of the resources often used for releasing news, or new information, is in the format of a press release. Some of the techniques and styles used in press releases can be transitioned over into blog writing. Consider the five critical factors of a press release which are:

  • Who?
  • What?
  • When?
  • Where?
  • How?

Using these components as the guideline for creating a blog, will make sure that all the critical elements of a newsworthy piece of content are formed. When one can deviate from the press release format, is to turn the content more into a story, rather than a factual outline.

Goals of the Newsworthy Blog Post

The content that the blog post contains should have the ability to impact on the reader’s life. For example, the blog post may be providing a solution to a problem they are experiencing. The title of your post has identified this problem, and the content in the post is providing the answer.

The content must also have information that is current and new. It is okay to use old ideas as the solution, but they must be presented freshly and uniquely.

“What’s in it for me?” is an essential question that the readers of blogs often have. They want the content to have information that is pertinent to themselves. If it does, then it is newsworthy to that particular reader, because it fits in with their definition of news.

Important Topics to Draw a Crowd to Your Blog

Bloggers can write the best blog in the world, but if it is not capable of drawing the traffic needed to serve its purpose, then it is of no value. There are different aspects of a blog that will make it successful. One of these is choosing the right topics.

Topics That People Care About

One of the ways to create traffic to a blog is by writing on topics that people care about. With some careful research, the blogger can learn about which issues, in general, are ones of interest. Then, the next challenge is to be able to tie those topics into the products or services that the site, where the blog exists, pertains to.

Financial News

Out of the huge number of topics of interest that many people, in general, are interested in, one is financial news, which can contain many subtopics. Posts can be created with the news that talks about financial institutions like banking. Or, there can be posts that relate to budgeting. There will be no shortage of interesting headlines that can be created around financial news. With some creative thinking, this general topic can relate more specifically to the brand of the website where the blog exists. For example, a website that sells cars can find plenty of topics on finances, and ones that can be tied back into the purchase of vehicles.

Real Estate News

Another vast topic and one that is very interesting to a large target market is real estate news because this is an asset that affects the lives of so many people. Again, it is an easy topic to tie into many different business categories.


It is essential that when using popular topics such as these, that they are relevant to the site. Otherwise, visitors will feel cheated, when they are brought to the site. Also, the search engines will look for relevancy when it comes to indexing the site, as well as a particular blog post.

These are just two ways of the many different topics of interest that can be used to bring traffic to any business site.